Industry Innovation: The Internet of Things

Work with real companies. Deliver real results.

The Internet of Things will require every company to rethink its business strategies and operating structures in order to remain relevant in its industry. The basic structure of this program is for a team of cross campus students to work on an IoT innovation project that is scoped to meet the specific needs of its industry client. The project work plan is designed to produce a management consultant style report with a heavy emphasis on innovative and entrepreneurial thinking. Teams will consist of 4-6 students representing engineering, computer science, marketing, finance and liberal arts. Students will interact directly with company functional leaders, which could result in summer internship or full-time employment opportunities with the sponsor company. An experienced industry advisor will be assigned to each team responsible for managing the project work plan, client engagement and product quality. The goal of this project is to drive innovative thinking.

Arrow Electronics Service Integration Project:

Arrow’s goal is to secure $100M of revenue growth in cellular data modems/modules, data connectivity and integrated SaaS solutions within the Americas and EMEA. Arrow is well positioned to succeed:

  • Access to over 100,000 OEM customers globally.
  • World leading portfolio of technology suppliers including Microsoft, AT&T, Verizon, Vodafone, Sierra Wireless, Telit, Quectel and 1NCE.
  • Existing sales of cellular modem and module technology and embedded gateways and edge compute devices.
  • A strategic relationship with CSGI to provide billing services globally.
  • The DU innovation team will collaborate across finance, engineering, marketing and computer science to help develop, promote and scrutinize the IoT data connectivity services value proposition.

Project Team Structure and Roles:

Engineering and computer science majors (2 students per project)

  • Wireless technology assessment
  • Connectivity / security protocols
  • Service platform requirements
  • Application / device prototyping
  • System interoperability testing
  • Competitive technology analysis

Marketing majors (2 students per project)

  • Product definition / requirements
  • Market opportunity assessment
  • Service / product branding
  • Buy scenarios / requirements
  • Sales channel design / analysis
  • Competitive product analysis

Finance majors (1 student per project)

  • Pro-forma financial model
  • R&D investment analysis
  • Pricing and take rate analyses
  • SG&G functional build out

Special topic majors (1-2 students per project)

  • Law (consumer data privacy)
  • Digital media (design ergonomics)
  • Social work (community impact)
  • International studies (policies)
  • Mathematics (data analysis)
  • Education (end user training)

Team Project Commitment:

Each project team will be fully committed to collectively delivering a high quality, customized work product that will aid its industry client in evolving and capitalizing on the market disruption that the Internet of Things represents.

Class Details:

What: BUS 3700 – Industry Innovation
When: Spring 2019
Load: 2 credit hours
Instructor: Jim Ducay (
Location: TBD